After You Mix Formula How Long Is It Good For This PMS Has Nothing to Do With a Time of the Month

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This PMS Has Nothing to Do With a Time of the Month

Over the years, I have turned red when discussing PMS colors with clients, especially women. Most people hear the letters PMS and think (dare I say it?) premenstrual syndrome, which is a natural biological function but still kind of taboo. Although this blog has nothing to do with such PMS, it is more about the colors used in printing.

In the 1950s, a commercial printer hired Lawrence Herbert, a recent chemistry graduate, to simplify and systematize the company’s ink and pigment colors. He eventually bought a division of the company, renamed it Pantone, and began developing the PMS, or Pantone Matching System. The idea behind the system is to allow anyone to match a specific color by numbering each color in their guide and providing the ink mix used to match that specific color. Specific spot colors, of which there are 1,114, are created by mixing a certain percentage of the 14 standard primary colors.

For example, if your company chose vomit green as its corporate color, you can choose PMS 3975C from the color chart that is updated annually. To ensure that this color is the same on your printed materials, promotional materials and signs, this color is composed of 32 parts Pantone yellow, ¼ part process blue and 1 part black; kind of like a cake recipe. When mixed correctly, the resulting color should always look exactly like the sample on the fan chart.

However, be aware that printed colors may not always look like the colors displayed on your computer monitor. This is because every computer monitor is different and most have never been calibrated, so the shades displayed on the screen can vary greatly from the actual color. Also, monitors only use red, blue, and green light (RBG colors) to give you the colors you see on screen, but that doesn’t mean the same on paper.

Also, be aware that colors will look different when printed on different types of paper or materials. Inks printed on coated paper are more vivid and lifelike compared to the exact same inks printed on newsprint or uncoated paper. The PMS guide takes this into account and has a C or an uncovered U after the number so you can see what the color will look like using both types of paper.

You may also hear the term CMYK, which stands for the four colors used to create four-color printing. The colors are cyan, magenta, yellow and key (black) and are used in the order of their abbreviations and are usually printed on a white or light background. These colors combine to produce a full color print that recreates the look of a color photo.

This article is a very simple introduction to the colors used for printing promotional products and other marketing materials. So many customers don’t understand how ink colors develop, and I hope this provides at least a basic understanding of PMS colors and how to ensure your company’s colors stay consistent every time you use them.

By the way, if you are interested, the 2011 PMS color is Honeysuckle, PMS 18-2120. Pantone’s site says that “honeysuckle encourages us to face everyday problems with vigor and strength and elevates our psyche to the point of escape.” Wow, I remember when it was just called pink and real men didn’t wear it. I guess I need to buy some honeysuckle shirts and pants so I can “meet the exhausting challenges that have become part of everyday life”.

Glad I missed last year’s color which was a turquoise shade. Not sure how I’d look in turquoise pants!

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