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Should You Let Affiliate Marketers Sell Your Products?
If you’ve created great products that you want to sell online, you may have thought about using affiliate marketers to sell your products. There is definitely a charm to using this marketing method. You don’t need to write content to market your products. You don’t have to spend hundreds or thousands of dollars on pay per click marketing. You don’t have to figure out how to drive traffic to your sales pages.
However, before you allow your products to be made available through affiliate marketers, there are a few things you should think about. This article will help you decide if selling your products through affiliate marketers is right for you and your business.
First, you should understand that you are giving up a significant portion of your profits to the affiliate marketers who drive traffic to your sales pages. The percentage of earnings paid to affiliate marketers will vary depending on the type of products you sell and the caliber of affiliate marketers you want to attract.
If you’re selling tangible products like books, cookware, yoga mats, or ceremonial swords, you’ll typically pay your affiliates a commission of 10-20% of sales. These commissions can be a significant portion of your total revenue, especially when you consider that you still have to pay for manufacturing, shipping, and product returns.
If you sell electronic products such as software, e-books or website subscriptions, you don’t have to worry about paying for manufacturing or shipping because there are virtually no shipping costs and no manufacturing costs beyond the initial development of the products. .
However, affiliate marketers are used to getting 40%, 50% or even 75% commission for promoting and selling their products. So if you sell a $40 e-book, you can only make $10 in profit after paying affiliate commissions, not counting the minimal cost of running your sales website.
Second, you should think about how widely you want to spread your ad. Once you make your product available to affiliate marketers, you have very limited control over where and how your products are marketed. Some of the larger companies have ways to reach out to affiliate marketers to find out how their products are marketed, but even the most sophisticated methods are only moderately effective.
If you have a high-end product that creates a luxury feeling for your buyers, affiliate marketing may not be the best way to promote your products. You don’t want your product to be advertised on just any website – there are certainly certain types of websites that won’t cast your products in a favorable light. Even online, you need to maintain your company’s reputation, and it’s easier to do that if you keep your advertising in-house.
On the other hand, if you have low-cost products that you want to make easily available to a wide range of Internet consumers, affiliate marketing can work quite well to generate a large volume of sales.
Third, you should assess how much time and money you want to spend tracking affiliate sales and writing commissions. If you only plan to have a handful of affiliate marketers promoting your products, this might not be a big deal. A simple software program helps you keep track of your affiliate ID so you can determine which affiliate marketer should be credited for each sale. However, if you plan to use hundreds of affiliates to sell your products, this can quickly become a very burdensome task.
If you want to host a large number of affiliate marketers, you may want to use a site like Clickbank to manage the tracking and payment features. Clickbank will charge you a certain amount for each product for free, but in the long run it may be worth it to have someone else handle these tasks.
Finally, you should consider how much time you need to spend evaluating and accepting affiliate marketers to promote your products. You essentially have two options when it comes to recruiting affiliate marketers. You can accept every affiliate marketer who applies to your program, or you can do a thorough screening of each applicant to make sure they’re a good fit for your program.
By accepting every marketer who applies to your program, you won’t have to spend much (if any) time reviewing the websites and sales history of your affiliate marketers. However, you will likely find that only 2-3 percent of the people who apply to your program have the motivation and skills to effectively market your products. Most people who apply to your program will never get around to building dedicated websites, writing pay-per-click ads, or creating the content necessary to generate interest in your products and drive traffic to your sales pages.
If you do a thorough review of each applicant, you will spend significantly more time on your affiliate marketing efforts, but you will likely find more qualified marketers to sell your products. This is especially true when you are communicating this to potential internet marketers. Asking affiliate marketers for website addresses, verifiable sales numbers, and professional references on your affiliate application page will immediately weed out the people who aren’t serious about marketing your products. Of course, you should make sure you have time to review websites and check sales numbers, otherwise you’ll quickly create a backlog while your own sales numbers suffer.
So before you start signing up affiliate marketers to promote your products, take some time to evaluate if the affiliate model is really right for you and your business.
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