How Do You Know If You Need To Switch Formula Enhance Your Sales With the AIDA Formula – Part 1

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Enhance Your Sales With the AIDA Formula – Part 1

Few things in business are as important as sales. It doesn’t matter if you like to sell or not, there is no business without sales. So here’s the bad news, if you don’t like to sell, everything in life is a sale. Absolutely every human interaction requires a transaction similar to a sale.

An unemployed person who is looking for a job is selling himself. A high school teacher must learn how “for sale” your knowledge to your students so they can learn. Relationships are a constant process of negotiation

Society in general operates on a constant exchange model. You give me something I need and in return I give you something you want.

But don’t despair. The good news is that sales are for everyone! Although not everyone is born a skilled sales professional, anyone can learn and develop the skills needed to sell. And it’s easier than you think.

Learning to sell covers many areas. Besides, every sale is different. Selling an insurance policy is not the same as selling a pizza. Each prospect will cause you to change your sales strategies.

But no matter how different each sale is, they all follow the same sequence. Sometimes the sequence takes time to appear, other times it’s quick and spontaneous, but it’s there every time.

This pattern is known as AIDA formula. It has various applications in many fields including personal relations, advertising, marketing, negotiation, design, etc.

It’s so amazingly simple and obvious that many of us don’t notice it. This is the structure of the formula in a nutshell:

Aattention

Iinterest

Dforecourt

Aactivity

In order to sell something, you must first attract the attention of a potential customer. If your potential customers don’t even know you exist, your chances of success are slim to none. The primary purpose of advertising campaigns is not to sell; it’s to draw our attention.

Once you’ve got the prospect’s attention, you need to generate interest in what you want to sell. Interest is an intellectual and mental quality and quite variable. This requires creating a certain curiosity that will make your prospect want to know more about what you are showing them.

The next step is to arouse desire, which refers to the emotional aspect. A desire is when your customer wants to receive or own the product or service you are selling. It represents a relationship, a personal link to your offering. The consumer has complete conviction. Desire to enjoy the benefits of what you have to offer.

And finally, the action represents closing the sale. It can be anything from a purchase, a contract and even a handshake. But it’s important to remember that if you don’t create this action, all the previous three steps have been for naught.

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