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Even in Beer There Are Compromises to Be Made!
Your perfect beer is the perfect blend of barley, hops, yeast and water. Light beer is the result of compromises.
Anheuser-Busch InBev is betting that American beer consumers will compromise and make Bud Light Next, a zero-carb beer, a winner. Interestingly, it still has a lot of calories. The premise of this contribution is that some beer consumers are interested in reducing calorie intake by reducing carbohydrates. At 4% alcohol content (ABV), the effort is a little muddled. After 130 iterations and ten years, Anheuser-Busch believes they’ve hit the holy grail of reducing carbs in their new beer.
“Bud Light Next is the next generation of light beer for the next generation of beer drinkers,” said Andy Goeler, vice president of marketing for Bud Light. The question that needs to be asked is this: Are consumers focusing only on low carb or low calorie, regardless of the source of the calories? Low or no carbs are only part of achieving a low calorie goal.
The motivation to consume beer in the category “light” (with low carbohydrate content) or “non-alcoholic” is mostly motivated by problems related to diet. Regardless of what we consume, weight control depends on calories from alcohol, carbs, and sweets/cheeses/processed meats, etc. Carbohydrates and alcohol make up the most calories in beer. For example, the Weight Watchers approach to weight control restricts calories, and the Atkins diet specifically restricts carbohydrates. Choose between starch, sugar or alcohol.
“Consumers today have options for low-calorie, low-carb products, and this is another entry that includes something as close as zero carbs,” Goeler said. “It’s a big consumer trend that we’re seeing across many consumer industries.” Calories.info: “An alcoholic beverage made from fermented cereal grains, beer has calories from both alcohol and carbohydrates.”
Sources of starch/carbohydrates include bread, potatoes, rice, barley, fruit and pasta; barely specifically converts starch to sugar when fermented so that yeast can make alcohol. Foods such as peanut butter, candy bars, cheese, processed meats, fats and raw sugar are high in calories.
In an effort to keep it simple, think of it this way: “Carbohydrates usually refer to foods high in starch or sugar. Carbohydrates always contain calories (4 per gram), but calories don’t necessarily mean carbohydrates,” notes the Calories article. vs. carbohydrates.” Diffen.com. Diffen OÜ.
But is the beer market becoming too segmented? Choosing a beer based on carbs, calories, or alcohol can be difficult because many factors affect the calories in beer, such as style. And the style dictates the carbohydrates, sugars, alcohol and proteins in the beer. All of them give beer with great taste and aroma. Note. After fermentation, the residual sugar content of beer can be around 75%.
So far, the lowest calorie beer has been Bud Select 55 at fifty five calories, 2.5% ABV and 1.9 carbs. (At 1.9 grams, that amount of beer provides about seven calories.) Why has Anheuser-Busch switched to another beer that contains alcohol, calories and protein, but no carbs? The decision appears to be based on marketing concerns.
Leaf Nutrisystem conducted a survey asking beer consumers what they look for in a beer. Taste (85%) was far ahead of price and style considerations when choosing a beer. Obviously, style dictates taste. The three components of beer style that affect flavor/flavor are: grain/malt, hops, and yeast. This raises questions and comments:
If consumers are interested in the taste of beer, and grains affect flavor as much as hops, why would Anheuser-Busch dive into the “no” carb category? Grain is a big contributor to flavor through malted grain. If grains are so important to the carb and flavor profile of beer, why play with the grain count (the main carb driver) and not drastically affect the calories?
Cutting down on carbs will reduce the calories in beer. However, one gram of carbohydrates adds four calories to beer, and one gram of alcohol adds 6.9 calories. If one is trying to consume fewer calories in their beer, but prefers the taste/mouthfeel, it seems the only way to work is to “compromise” the calories in the recipe with carbs and alcohol.
Former beverage manager Wade Souza comments Quora about why light beers get a bad rap. “In general, these light beers don’t have fully developed craft beer flavors, and they taste bad and weak. The use of rice and other diluting additives in the brewing process lightens the calorie content, reduces body and alcohol content, as well as flavor. The beers are very lightly hopped, so they don’t neither bitter nor crisp, both of which can add complexity to a low-calorie beer.
If most people are only interested in the calories in beer and not the flavors and aromas, then it must be a matter of nutrition. Calories in beer are obtained from the caloric content of carbohydrates (mostly derived from sugars that are released from the grain during the mashing process) and the calculated caloric alcohol content (based on ABV). Then add them up and you’ll see the number of calories in beer. Alcohol can only be obtained from grain when it is turned into wort and fermented with yeast. Carbohydrates supply the body with sugar, and cutting back on carbs makes beer lower in sugar and alcohol – hence a light beer.
Wort is the result of removing sugars from grain/barley. Yeast does not consume all the sugars in the wort. Carbohydrates remain. This event adds flavor and style to beer, be it pale ale or regular beer.
Calculation of carbohydrate and alcohol calories begins with the initial gravity reading of the wort and the final gravity reading at the end of fermentation. From this point on, a formula is used to arrive at the total number of calories. Even easier, a computer program can be used to calculate calories from carbs and alcohol/ABV. Nothing here involves magic or algorithms, it’s simple math.
The following illustrates how manipulating the beer recipe can affect the calorie-alcohol-carbohydrate trade-off. I selected two sample brands of light beer to compare with Bud Next. Note the compromises made with each style.
Becks Premier Light
ABV – 2.3%
Calories – 64
Dog’s head A little powerful
ABV – 4.0%
Calories – 95
Bud Light Next will be released in 2022
Calories – 80
Carbohydrates – zero
According to Nielsen, the beer industry will grow 8.6% in 2020, accounting for $40 billion in revenue. Light category revenue was $10.6 billion, up 5%. This is important as the wine industry tries to adapt to the changes by making “lighter” wine. Obviously, they focus on the alcohol content while maintaining the flavors and aromas.
Travis Moore-Brewmaster, Anheuser-Busch comments on light beer in Mike Pomranz’s Food & Wine article: “It’s certainly difficult to make a light style lager with a consistent and repeatable flavor profile.” (Note that the focus here is on taste.) Moore continues. “All of the beers we brew have a strict quality control routine in place to consistently produce quality beer in a repeatable manner… but Light American Lagers can be extremely unforgiving due to their lighter bodies and subtler flavor profiles.”
There is no disputing that light beers have a definite place in the beer market. Light and non-alcoholic beers are here to judge by the number of participants in this category. As a result, many craft brewers are increasing their offerings. This effort is a delicate compromise between calories, alcohol, carbohydrates and taste. Even non-alcoholic entrants are gaining traction. The winners are those who come closest to being described as plump. Choices based primarily on carbohydrates and alcohol content may not be sufficient motivation to become a loyal consumer.
There is a place for light beer that consumers buy for specific occasions. But the light beer of your choice is measured against the body, mouthfeel, flavors, aromas and alcohol of the gold standard craft beer.
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