How Long Does A 12 Oz Can Of Formula Last 5 Simple Steps to Be a Media Star

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5 Simple Steps to Be a Media Star

This article series focuses on how to become known as an expert. Today we will focus on how to gain media attention.

In his famous book “How to Win Friends and Influence People”, Dale Carnegie said that “children cry and grown men die for them”. We all want attention and recognition. We seek media attention to get our name in newspapers, radio and television. Not only is this something we personally want, but it’s also a great strategy for gaining expert status and getting clients.

I have been in print, interviewed on radio and television. Did you know that one appearance on television can catapult you to stardom and catapult your career into the stratosphere? Fawn Germer, who I hear speak recently, was featured on Oprah. He has used it to the limit. We all know what can happen when you are seen on the Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ got their start as guests on The Oprah Show. Now they have their own shows.

So how do you get media attention?

Here are 5 simple strategies:

  1. Find an angle the media likes: It’s pretty easy to see what current stories are already covered in the media. Just find an angle to capture the story. It’s not enough to say you’re a chiropractor or a massage therapist. What is new, unique or newsworthy in your field?
  2. Prepare the pitch: Once you know the angle, create a pitch that’s easy to communicate. Human interest stories are shown all the time. Pick a struggle and how you or the client overcame that struggle.
  3. Get a List of Reporters: Today, it’s easier to find journalists online. Social media has made reporters and journalists much more accessible. Choose the target market you want to focus on and find reporters who cover those kinds of stories.
  4. Call or Email Them: Depending on the information you have and how timely it is, you can simply pick up the phone and call the reporter. Make sure you are aware of simple protocols. Television, radio and print media all have different strategies for gathering and sharing information. Pay attention to when and how you should approach the media.
  5. Create a relationship: I write comments for journalists all the time. You’ll be surprised how many of them respond. Make it a habit to interact with them so that you are recognized. Today, media must build a following and connect with its audience.

These simple and effective strategies will help you on your way to media stardom.

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