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Sales Copy Formula for Websites
Sales copy formula for websites
Would you believe that all great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. It represents attention, interest, desire and action.
You grab people’s attention with a headline or catchy product title.
You see. You need to prevent the reader from simply scanning the content in your lanes with a curious attention-grabbing, benefit-oriented headline with subheadings.
Examples of titles include:
Find out why… Who else wants…. How….. etc. For sales copy, it’s a good idea to test your copy using different headings and subheadings. The subhead is the line of copy that is most important to your sales letter or ad. They expand on the subject of the title and xxxx. The subheadings have a smaller font size and a different text color.
You can have up to 5 sub-headings and this is called deck stacking. Another thing that can be added is a pre-header. This is a line of copy that goes above the title in a smaller font size and different colored text. This copy is like a guide to your bold statement title. Example: Warning: Do not read this unless you are a ……
Greeting:
Applying this to your sales copy can be very impactful. If you can, use the person’s name. An alternative is to send a letter, for example Dear Friend: or Dear Fishing Enthusiast:.
Opening paragraph:
The first paragraph is an important element. This is where the transition takes place, tying your attention-grabbing headline to the body of the copy. Follow with 3 more paragraphs that describe your proposed solutions.
Storytelling:
Another important element for your copy. They can be based on personal experiences with the product, a celebrity who has used the product, or a customer you know who uses the product. With an example of a customer using the product, it can be built around a case study. You can create a compelling problem-solving story from a customer’s successful product experience.
Bullet points:
Hear you pique your readers’ interest by describing what your service or product does. Get a list of all the benefits of your offer and create bullet points around them. Dots can also come in other forms, such as specialty dots, curiosity dots, interest dots, and gift dots.
Characteristics:
This is where other customers who have used and speak highly of your product give glowing recommendations. Features can be text or video.
Creating an irresistible offer:
Here you can give bonuses, limited availability value and also big discounts.
Warranty:
Offer a compelling extended full money back guarantee with no questions asked.
Call to action:
Now is the time to talk and explain to the potential buyer the procedure they need to follow to purchase and receive your product/service.
PS:
This is where you remind them of your irresistible offer, which is a great guarantee, thanking them for a wise decision. You can also put another call to action here.
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