How Many Bottles Do You Get Out Of Powder Formula Fresh Start’s Marketing And Packaging Gave A Fresh Start To Powder Laundry Detergent

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Fresh Start’s Marketing And Packaging Gave A Fresh Start To Powder Laundry Detergent

Back in the 1970s, laundry detergents were mostly in powder form. However, in the early 1980s, sales of liquid detergent brands began to increase, largely due to successful advertising campaigns. So to give the old powder detergent a new lease of life and add sparkle to the ads, Colgate-Palmolive decided to change the original packaging of its powder detergent to give the old formula a new spin. They packaged their powder detergent in a clear, flat plastic bottle with a handle on one side. The new packaging looked exactly like a bottle of liquid detergent, but contained granulated powder with a measuring cup in the cap. This powder detergent in an innovative, new style packaging was aptly called “Fresh Start” because it was definitely a new start for solid washing powder. Fresh Start detergent became the first easy-to-pour and easy-to-measure powder detergent. And the Fresh Start detergent brand gained a large share of the consumer market due to its uniqueness on the supermarket shelf, very convenient packaging, the “fresh” new look of the bottle and the accompanying branding.

This packaging was very innovative for a powder laundry detergent. Back when it was invented, solid washing powder was mostly made in cardboard boxes that the consumer had to tear open to access the product inside. Perforated cardboard made pouring detergent messy and wasteful because they would leak. Adding to the confusion is that most boxes have a plastic measuring spoon buried inside that can be used to measure the correct amount of detergent into the washing machine, but the consumer has to dig out the scoop, which is sometimes difficult to do in a large box. Every time you go to do laundry, it can spread powdery detergent all over your hands and floor.

Detergent detergent brands’ cartons can range in size from small, single-use 2-ounce boxes sold in laundromat vending machines to large wholesale, economy-sized 12- to 20-pound boxes sold in bulk. stores. For home use, powdered detergent is usually sold by volume in boxes that hold about 2 pounds to 6 pounds of detergent. Because the smaller 2-ounce boxes are very convenient for single use, the larger 20-pound boxes have a better chance of messing up.

While most other powder laundry detergents today are still sold in cardboard boxes, Fresh Start laundry detergent is still available in the same innovative plastic bottle packaging that consumers have come to love. The only thing that has changed is that it now has a compact, concentrated formula with no fillers, allowing for powerful detergent cleaning that is safe for all fabrics and works at all temperatures. This low-foam detergent formula ensures clean rinses and clean laundry, and the plastic bottle is still easy to pour and measure, making laundry easy, clean, and mess-free. The unique shape of this package, the quality of the product and the brand recognition that came with a very successful marketing campaign more than 30 years ago made Fresh Start a household name and a leading powder detergent!

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