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What is Natural Search Engine Optimization (SEO)?
Natural or Organic Search Engine Optimization (SEO). This is the process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in the SERP for the optimized keywords or key phrase.
Why is SEO important?
Search engine optimization is important for a number of reasons, including:
- 36% of searchers attribute the best organic position to brand quality
- 60-70% of all search traffic comes from organic listings
- 90% of organic search traffic comes from the top five listings
- 62% of searchers only look at one page of results before clicking (Jupiter Research)
- Ranking first in both organic and paid search can triple your click-through rate
How is organic search different from paid search?
The main differences are:
- Paid search can be launched quickly. Organic search typically takes months to show revenue.
- Paid search focuses on a large number of keywords. Organic search must focus on a few high-yielding keywords.
- Paid search is highly measurable. Tracking results for organic search is more difficult (though not impossible).
How long does it take to see SEO results?
Time is the most important factor in the SEO lifecycle. If your website is cached by search engines, it will take at least two weeks for the results to update.
Can anyone guarantee a #1 search engine ranking?
No. No one can guarantee a #1 placement in the SERPs (Search Engine Result Pages) because there are simply too many factors under our control. In fact, in Google’s information for webmasters, they advise businesses to track SEOs that deliver results.
However, we are willing and able to guarantee our SEO ethics.
Will my website stay #1 if my website is ranked there?
Search engine ranking fluctuates frequently. SEO is an ongoing process. However, if your website is maintained by an SEO specialist month after month, it can stay in high positions.
How long does it take to see results?
This largely depends on the age of the site. If the site is new, you should not expect significant results from Google until the site has been in Google’s index for at least six months. Results from new sites can be seen on Yahoo and MSN, usually in less than three months.
For sites that have been around for a year or more, the results of on-page optimization are usually visible within a few weeks of being published online.
Google is very dependent on links in its calculations and prefers links that have been around for a long time. As a result, if the market space is competitive, it can take six months or more to achieve significant results.
What is SEO copywriting?
On a website where the same keyword is repeated over and over again in a way that makes it very difficult to understand what the page is actually trying to say. This is copy with SEO.
SEO copywriting is the creation of website copy that involves heavy use of keywords to increase a page’s search engine rankings. It is usually written with a specific “keyword density” that is said to perform well in search engines.
For search engines that rely heavily on on-page factors (such as MSN), or for particularly uncompetitive keywords, SEO copywriting can work at least to some degree. However, this is rarely effective for keywords that have any competition on Google and Yahoo.
What’s more, even if SEO-friendly copy works in a search engine, it’s rarely effective for people visiting the site.
Additionally, SEO copywriting can be very profitable for an SEO company as search engines regularly change their preferred keyword density. This results in more work for the SEO company as they rewrite the SEO copy and charge the client higher.
We prefer not to use SEO copywriting. We recommend using the targeted keyword in your page copy, but in a way that sounds natural and is effective for readers. Our SEO efforts focus on other on-page factors and most importantly, links.
Does this mean that copywriting is not important for SEO?
Copywriting is definitely important in SEO. Website copy should always be written to maximize return on marketing dollars. If website visitors don’t convert into leads or sales, SEO efforts are wasted.
Page copy should focus primarily on effectiveness and conversion rate. Just use the on-page keywords naturally and optimize other on-page factors and links.
Landing pages can also be created to meet specific keyword needs that cannot be found elsewhere on the site. Each such page must have essentially unique content and must not use deceptive techniques such as redirects or risk penalties from search engines.
We offer a full range of copywriting services that can be used alongside our paid or organic search services.
Are You Doing Unethical SEO?
We don’t see SEO in an ethical sense. Despite potential fraud issues, the way you build your website is not a concept that should inspire moral debate.
However, there are risk management and tolerance issues associated with SEO. Certain techniques may be at risk of being blacklisted by one or more search engines. Typically, the more competitive the space, the riskier the techniques required.
Since SMO Solutions Search does not work with companies that are truly hyper-competitive (such as gambling and pornography), we have never had to resort to risky techniques to meet client demands.
One aspect of SEO that can raise ethical questions is the communication between the SEO company and the client. Some companies use risky techniques without informing the customer. This is definitely unethical.
Another area of potentially unethical behavior is in companies that provide SEO services by creating a network of their own sites that drive traffic to the client’s site. They are often sold on a per-click basis. While this is a viable marketing model, many clients don’t realize that once they stop paying, the SEO they purchased is lost. In fact, many SEO companies then turn around and sell that traffic to the former client’s competitors.
Apogee Search’s SEO practice is based on achieving better results in the organic listings of search engines. By not changing the algorithm, search engine traffic will not disappear if the client does not continue to interact with Apogee Search (although listings tend to degrade over time if continued SEO efforts are not made).
Do you offer search engine submission services?
We let you in on the secret, assuming that the page can be read and indexed by search engine crawlers; All you need to submit to search engines is a link from a page on another site that is indexed by Google.
Automated submission services that you constantly get spammed for are a waste of money at best. In many cases, they can harm your site’s performance in search engines, as submitting the same site repeatedly can result in search engine penalties.
How do you choose keywords?
Ideally, organic search keywords are selected based on data from a properly configured and managed paid search campaign. This way, the focus is sure to be on keywords that bring in leads and/or sales.
Alternatively, a detailed analysis of a group of potential keywords can be done to measure their relative search volume and competitiveness, but this data is greatly strengthened by the inclusion of conversion data from a paid search campaign.
Making changes to my website?
We are not a web design company and do not manage the actual pages of your site ourselves. However, we are making specific and detailed amendments. And if you don’t have the staff to make the changes yourself, we have a number of web design companies that can do it for you.
What about renting or buying a link?
One of the dirty little secrets of the SEO industry is that many of the people at the top of Google bought their way there through paid links.
Many links can be purchased one-time or rented on a month-to-month basis. One of its biggest advantages is the ability to set up the link exactly how you want it to get maximum SEO benefits (solicited links often have to be accepted “as is”).
Competitive market spaces are likely to require paid links. We usually recommend purchasing permanent links or budgeting to rent links for at least six months (preferably eight or nine months). Links need to age before Google allocates full benefits to them.
How do we track results?
Many SEO companies create their own fuzzy metrics, generally around the idea of ”visibility”. When a particular key phrase improves from 100 to 20, it is called 500% visibility. You rarely see companies like this concerned about the traffic the rankings bring to your site.
While we certainly monitor the search engine rankings of our targeted keywords, we are much more concerned with the traffic generated by those rankings. And we’re happy to work with you to connect search engine generated traffic to specific leads and sales.
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