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7 Ways to Increase Your Sales! Marketing Tips That Work
So, do you want to increase the sales of your business? Marketing in the right way can make this a reality. One of the biggest problems for most small business owners is that they don’t know how to properly market their business. Here are boys and girls. You don’t have to be a family to be an effective marketer. Marketing comes down to standing out from the rest of the crowd. Do things that get noticed! This is effective marketing. Here are 7 ways to increase sales for your business:
- Create media ads that grab people’s attention.
You can go ahead and drop a few thousand dollars right now and buy a yellow page ad or a radio ad if you want, or you can take a few minutes (or hours…sorry, sometimes it takes time) and create something that works. Your media advertising needs to address the issues in your market. He then has to agitate these issues. He must then provide a solution to these problems (YOUR BUSINESS).
It really is that simple. If you create something that doesn’t work, change it a bit and try again. Keep doing this until you have some compelling sales copy.
- Use your database.
Most business owners I’ve worked with have a database (usually a large database) but never use it. This is a very valuable tool to take advantage of. Send a direct mail campaign to the addresses on your list. Start a compelling email campaign for these email addresses. You can even have your sales people call the list. Either way, you get a percentage of that database to buy your items.
- Work with other companies.
Sometimes I feel like I’m just a broken record, but these things have to be talked about again and again. Working with other companies that don’t compete with you is a gold mine in itself. A company can stand out only with joint ventures.
- Help your community.
Buyers love nothing more than a generous business owner. Want to increase your sales? Promote your business by hosting free events at your location or local park. You can call your favorite local charity and make a deal that works for both of you. It works like magic. People love generous people. They love you so much, they give you their money.
- Get yourself online.
I don’t think I need to go too deep into this topic. I know you all understand the potential of the Internet. It can be confusing. It might be over your head. However, this does not make it impossible to implement in your company. Hire an outside source to do your internet marketing if you don’t have the time or expertise to do it yourself. It’s worth it.
- Become an authority in your field.
Every business needs to show potential customers why they should buy from you and not your competitors. I couldn’t find an easier way to show this than to become the number one authority in your field. How do you ask? Publish in a newspaper or magazine. Be the host of a radio show. Write a book. Organize a workshop for locals. All this will increase your credibility and also build your customer base.
This method alone took me from making 6 figures a year to 6 figures a month. My business is no different than yours. You can apply the same technique for great success.
- Improve the little things in your system.
One of the fastest ways to improve your sales is to improve what you already have. Check your sales funnel. Are there any steps that confuse your customers? Then fix it. Have a friend call your business. Does the receptionist who answers the phone sound irritated or like she hates her job? Then fix it. There are many areas in every person’s business that can be improved a little. These small improvements can add up to 20-30% additional revenue.
All these methods will improve your sales. Marketing is more than just placing ads in a newspaper. Be creative and stand out from the crowd. Improve every step of your business and you won’t fail. I don’t care what the economy is like.
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