Once Formula Is Prepared How Long Is It Good For Keeping Up With Google Updates: How to Prepare Your Site in 2016

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Keeping Up With Google Updates: How to Prepare Your Site in 2016

Websites and blogs live and die by how they rank in search engines like Google. Website owners and developers work tirelessly to keep up with content and ways to properly optimize their sites in order to maintain those rankings. Each new set of Google updates makes significant changes to its algorithm, and strategies are constantly changing. The website must change with them to avoid being forgotten. Updated SEO tools and SEO software must be used constantly.

However, it is not as difficult as it seems. If a person knows how to be prepared before, during and after these innovations, they will never be caught off guard. Staying on top of Google’s updates is critical to staying ahead of the curve and getting your website ready in 2016.

Reasons why Google rolls out updates: Google is a service at its core. It aims to provide users with the best possible result based on user searches. It achieves this by using an algorithm, which is an extremely complex formula used to decide what best answers the question asked in a search. The goal of a website developer or owner should be to try to understand how this algorithm works in order to create content that Google considers to be of high quality.

Google makes numerous changes every year, although some of these changes affect only a small percentage of searches. However, the big ones are capable of destroying a website’s traffic numbers and losing it miserably in the rankings.

The bottom line is that when building a website or blog, keep in mind that Google is looking for a quality user experience across the entire site. Google creates these updates to get as close as possible to a final understanding of this user experience evaluation.

Know Google’s past updates and understand the future: An analysis of Google’s Panda update released in 2011 contains some timeless tips that are still relevant today. Knowing what Google has done over the years will help you better understand future updates.

The above analysis tips are as follows:

a. Reduce page load time: If the website loads too slowly, heavy plugins should be eliminated and caching plugins should be used. Slow loading sites do not provide a quality user experience and therefore Google does not want to rank them.

b. Provide quality and unique content: One should never try to duplicate something he saw elsewhere or try to lengthen blog posts. One should always ask oneself what his followers can take away from it.

Website owners and developers react as Google does. However, one should not dive into it without careful consideration. Google is completely transparent with the changes made for each update. It is the responsibility of the website owner to check what Google has done in the past before each update, like the example above. It helps to understand not only the instructions of Google updates, but also the reasons.

These along with the best SEO tools and the best SEO software would help you prepare your site for 2016.

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