Ready To Feed Formula How Long Is It Good For Facebook Small Business Marketing – How To Get More Traction

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Facebook Small Business Marketing – How To Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our customers have expressed frustration with their “Facebook Business Pages”. The main frustration is that their business page just doesn’t seem to generate traffic and leads, and the engagement is low. It takes a lot of time and energy, but not too much results.

Why do small business owners get these results?

Let’s take a closer look at why Facebook business pages may lack engagement. We’ll also explore how you can work smarter and use Facebook more effectively, and discuss some common pitfalls to avoid when using Facebook for small business marketing.

Understanding how Facebook works

Facebook determines what people see in their “news feed” based on an algorithm. This is a mathematical formula that Facebook uses to determine what to show people who are Facebook users. Facebook focuses on the posts that people like and interact with the most. So when people like, share, or comment on a post on a certain Facebook page, Facebook believes that information is more relevant to that person because they spend more time with that content. This results in more content from that page being placed in a person’s news feed.

Facebook Small Business Marketing

Facebook is a “social media tool” and therefore always prefers content posted by friends, family and social connections over commercial content. Business content usually doesn’t get the same traction as personal content and often requires a “push” to get the content in front of people. In general, business content will be seen by very few people who have liked your business page. Today, you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

At the end of the day, like any other business, Facebook is a business entity and needs to make money and profits to satisfy stakeholders and investors. As many of you have already realized, Facebook knows it’s worth and understands that it can be an effective digital marketing tool that gives business owners access to a large global audience and potential customers! Facebook also understands that business owners are willing to pay to gain access to new customers and reach new audiences, and therefore has entered this market.

Boosting posts and paid ads

One way to get more people to see your posts or news is to pay to “promote” your post. Keep in mind that unpaid “organic reach” is very limited on Facebook these days, especially for business pages. Therefore, to get in front of your target audience, you need to consider boosting your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get traction without paying?

As of this writing, there are several options, but they require more effort.

Facebook LIVE

Facebook Live, a newer feature introduced by Facebook, allows users to host live video streaming events. It’s a fun and engaging way to reach your audience, but you need to be comfortable in front of the camera and ready to answer questions and comments, as there are also live communication features to let you know what your customers are thinking. It’s not for the faint of heart, but it cuts better and is bigger.

Facebook groups

Facebook groups are different from business pages and seem to be able to achieve higher organic reach. Facebook groups are online forums that allow small groups to communicate, generally focus on a topic of interest and are designed to allow people with common interests to communicate and share knowledge, opinions and ideas. People can join groups, often managed or moderated by one or more Facebook users. It can be a group that focuses on a common goal or activity, like mountain biking or photography, or it can even focus on supporting others who are at a similar stage in life or have similar situations, like a single parent group or an Autism Parents network or a small business owners group.

With so many different options on Facebook, it can sometimes be difficult to determine which is the best option, or sometimes even where to start.

Remember…

Don’t create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands instead of creating a relevant Facebook business page or group. This is not ideal as it puts your business at a disadvantage. That’s because Facebook Business Pages provide you with tons of content creation tools, paid advertising opportunities, and analytics that are linked to a Facebook Business Page that aren’t available to you when you create a personal Page.

Use calls to action

Once you’ve set up your business page, use a call to action to get visitors to engage more with your business or brand. Is Facebook a source of referrals, but ultimately you want to drive visitors to your eCommerce store or website? What do you want them to do when they land on your Facebook page? Call-to-action buttons with text such as “Watch video”, “Register” or “Book now”. These buttons can be customized or contain a web link (URL) to a ticketing page or e-commerce site.

Use your resources

Get Help or Use Online Resources If you’re not sure where to start with Facebook, jump online and check out the Facebook Help Center. There is lots of information and tips and helpful videos for advertisers to watch. If you’re running a small business, short on time, and just want to learn how to improve your marketing reach or use Facebook more effectively, contact a small business marketing agency. Success in marketing.

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