The Final Part Of The Strategy-Formulation Process Is Choosing FMCG Sector: An Evergreen Career Option

You are searching about The Final Part Of The Strategy-Formulation Process Is Choosing, today we will share with you article about The Final Part Of The Strategy-Formulation Process Is Choosing was compiled and edited by our team from many sources on the internet. Hope this article on the topic The Final Part Of The Strategy-Formulation Process Is Choosing is useful to you.

FMCG Sector: An Evergreen Career Option

Introduction

The Indian economy is growing at a fast pace and according to the International Monetary Fund (IMF), India’s economy is projected to grow by 7.5% in 2016-17. Confidence among stakeholders and investors in the FMCG sector is growing. As the name suggests, Fast Moving Consumer Goods (FMCG) or CPG (Consumer Packaged Goods) are products that are sold quickly and at a relatively low price. The sector includes those brands and products that are classified as everyday household goods. Some of these items include detergent soap, shampoo, packaged foods, paper and stationery, juices, personal care products, toiletries and many other consumer items. These products have a short shelf life due to high consumer demand or perishable goods, and therefore these products leave the store very quickly.

This sector is the fourth largest sector in the Indian economy and has seen an average annual growth of 11 percent in the last decade.

Factors that have led to the growth of this sector include increased awareness, easier access, evolving lifestyles, rising disposable incomes that encourage purchasing, availability of online shopping, new product launches and innovative modern commerce. Government policies and regulations such as relaxation of licensing rules, 51% foreign direct investment (FDI) in multi-brand and 100% single-brand retail have also boosted investor confidence in consumer markets.

Career opportunities

Growing consumer awareness, easier access to channels, changing lifestyles, dynamic demand patterns make the landscape more interesting. Rural, semi-urban and urban markets also add different dimensions to this sector. Brands like ITC, Godrej, Nestle, Proctor & Gamble, Pepsico, Dabur attract consumers with various strategies be it related to product, price and promotion. The latest entrants, Patanjali Ayurveda with its product range has disrupted the branded consumer goods segment making it more attractive and competitive.

Role and responsibility

1) Marketing and Sales: This role includes volume management, brand management, marketing mix, innovation and/or sales channel development.

2) Operations and Supply Chain: Develop the link between marketing and supply chain, demand planning, smooth and timely delivery of products in the right quantity at the right time, physical distribution, storage and transportation.

3) Financing: Providing financial transactions and expense management provide financial expertise in business decision-making, account management, institutional accounting and records management.

4) Product/Brand Manager: Articulating brand visions, managing the integrated brand experience, creating strategy, including innovation and communication.

5) Category Manager: Responsible for a specific product category

6) Client and Account Manager: Business with key clients or customers. Inventory management, sales promotion plans and providing product launch support.

7) HR Manager: Manage HR services such as payroll, recruiting, performance, review culture, business partner, HR systems and processes management.

Career opportunity in FMCG

Eligibility criteria required for FMCG jobs vary widely according to the specific requirements of the job profile and application requirements. Most entry-level positions require specialized skills such as an MBA or CA or an engineering degree, depending on the nature of the job. Most FMCG companies visit campuses to hire freshers and meet their talent requirements.

In addition to technical skills and intellectual rigor, companies are also looking for the right behavioral and personal competencies such as integrity, communication, can-do attitude, assertiveness, team skills, lateral thinking, creativity, leadership and organizational skills.

How to choose the right college

Most of the B-schools promise a career that is challenging and rewarding, but while choosing a college to pursue a management course, one must pay attention to the previous year’s placement record, companies that have visited the college, the package offered and the profile. In addition, the institute’s industry-academia interface with live projects and summer internships offered must also be explored.

The sunny growth FMCG sector continues to be the most preferred sector for young professionals and in turn meets expectations in terms of workplace autonomy, the remuneration offered, learning and growth, and the company’s status in the market.

Colleges:

Welingkar Institute of Management, Mumbai and Bengaluru

Jagan Institute of Management Studies (JIMS), Rohini

International Institute of Management Studies (IIMS), Pune

Indian School of Retailing, Bangalore

Video about The Final Part Of The Strategy-Formulation Process Is Choosing

You can see more content about The Final Part Of The Strategy-Formulation Process Is Choosing on our youtube channel: Click Here

Question about The Final Part Of The Strategy-Formulation Process Is Choosing

If you have any questions about The Final Part Of The Strategy-Formulation Process Is Choosing, please let us know, all your questions or suggestions will help us improve in the following articles!

The article The Final Part Of The Strategy-Formulation Process Is Choosing was compiled by me and my team from many sources. If you find the article The Final Part Of The Strategy-Formulation Process Is Choosing helpful to you, please support the team Like or Share!

Rate Articles The Final Part Of The Strategy-Formulation Process Is Choosing

Rate: 4-5 stars
Ratings: 8812
Views: 62098446

Search keywords The Final Part Of The Strategy-Formulation Process Is Choosing

The Final Part Of The Strategy-Formulation Process Is Choosing
way The Final Part Of The Strategy-Formulation Process Is Choosing
tutorial The Final Part Of The Strategy-Formulation Process Is Choosing
The Final Part Of The Strategy-Formulation Process Is Choosing free
#FMCG #Sector #Evergreen #Career #Option

Source: https://ezinearticles.com/?FMCG-Sector:-An-Evergreen-Career-Option&id=9490586

Bài viết đã được tạo 2736

Bài liên quan

Bắt đầu nhập từ khoá bên trên và nhấp enter để tìm kiếm. Nhấn ESC để huỷ.

Trở lên trên