What Formulas Do You Need To Know For The Act Cover Letter "How To" – Tips to Write Cover Letter Copy That Makes the Phone Ring

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Cover Letter "How To" – Tips to Write Cover Letter Copy That Makes the Phone Ring

People hire people. They are looking for people who can work in their group, not just people who look good on paper. You can take advantage of it, and writers have spent years learning how to create highly effective cover letters.

Here are just a few cover letters that will increase the power of your cover letter:

1. A copy of the study advertisement “rags” at the grocery store. Professional copywriters are some of the highest paid people in the writing profession. Why? Because they make people take action. Their customers aren’t looking for poetic product descriptions, they’re looking for dollars in their pockets. Copywriters aren’t afraid to use emotional language, powerful imagery, bold statements, and catchphrases like simple, sure, and immediate.

Next time you’re at the grocery store, look at the tabloids, the Enquirer, or the Globe. Skip the story of Brad Pitt’s alien love child and read the ads. Pay attention to how few words they use to get to what you’re interested in. The most common formula you’ll see is a one-line advantage followed by a one-line function (or the same formula in reverse). “Lose Weight Before Swimsuit Season. 7 New Ab Exercises That Work in 6 Weeks!” Now look at your cover letter. You write the copy for yourself. Is it worth a hot property like yours?

2. Now that you know how to write it, use it. You also have features and benefits. And you want to grab the recruiter’s attention when he’s easily distracted.

Yes, I am telling you to add a title to your cover letter. Very few others do. And because it’s unusual, the headline can make your cover letter stand out. Make sure it is relevant to the READER. After all, that is the title of the cover letter, not the purpose of the resume. So use “With 7 years of experience (Feature), I can restructure loan portfolios for rapid growth (Benefit)” rather than “High-energy new college degree.” Mention yourself if you have any exceptional ability or achievement that will be evident in the new job. For example, “How I increased sales by 31% in a recession” is also appropriate if followed by a short anecdote that demonstrates the value you can add to the new business.

Imagine a hiring manager opening your cover letter to find a headline that speaks to their most pressing problem. How much more relevant does your package feel? Do it now: 1. Google “Johnson box for Business letters” and check out this great device, then 2. Come up with 5 headlines you could use for your cover letter.

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