What Is The Difference Between A Formula And A Function The Difference Between Promotion and Event Marketing

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The Difference Between Promotion and Event Marketing

Understanding the role of advertising and event marketing within a campaign requires a clear understanding of the function of advertising and its impact on the achievement of marketing objectives.

By design, one-to-one or short-term promotions produce an immediate response, while long-term recurring campaigns are designed to build consumer loyalty to a particular product or service.

Keep it simple!

It’s important to remember that ads need to be simple – for both the product and the consumer. The product can be anything from radio stations to a coffee can. The goal is always to get the product to the consumer. You can achieve this goal through a promotion or an event, but they have different elements that make up the start to finish. Promotions are (in the shortest case) two weeks and can last for a few months. Events typically last from one day to a week and serve multiple purposes for the client.

Campaign and event marketing are often thought of as one, but both require clear and precise goals measured by attendance, participation and/or sales. Both are an important part of strengthening the customer/company relationship. You gain experience as you work your way through promotions over the years. Experience is what you need to keep your promotion successful.

Strategies for success

Here are two examples of successful ads that were developed for clients such as; Jack-in-the-Box, McBride Homes, Seven Up, Wehrenberg Theaters, Chads Mental Health Coalition… all have brought response, sales and revenue to the organizations. Here is a brief explanation of how some of them worked and the results:

Jack-in-the-Box attended the Midwest event. We developed a campaign that brought participation to local stores by handing out kids food coupons specially designed for the big event. Jack-in-the-Box created a way to differentiate itself from hundreds of other companies by making itself kid-friendly and parent-friendly. They also offered value to potential customers and a consumer market they hadn’t yet cornered. Sales increased 160% in the first weekend.

The CHADS Mental Health Coalition wanted to develop a signature event to promote fundraising and awareness for their organization. We developed Kids Walking for Kids, an app that focuses on youth participation and awareness of teen suicide deaths through teens themselves. We raised over $150,000 in our first year! We took the event and added a fundraising promotion element and they have grown steadily over the past 5 years.

The examples shown are just two of the many successful and enduring promotions that have been developed for clients to achieve specific goals.

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