What Is The Difference Between Formula 1 2 And 3 Building Your Brand Through Forums and Online Groups

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Building Your Brand Through Forums and Online Groups

We are talking about forums and online groups. Forums and online groups talk about how hard it is all the time. I don’t get it, I’ve gotten the best traffic in the world from the forums and I’ve had clients that have done great with the Forums. Yes, it’s a pointless job. Yes, this is the right post question to answer. Yes, the point is to become a trusted poster so you can squeeze in your signatures. No, it’s not easy. Yes, it takes 2-3 months to do it. And if you are not willing to invest 2, 3 months to create a source of high traffic, forums and communities are not for you.

You post great content with some videos and post to a forum or community. Now add to the interviews. Where can I get interviews? Here’s the thing, if you write enough articles, people will ask to interview you. I get a lot of interview requests. I refuse most of them because I just don’t have time anymore. In fact, I wish I had found a way to do them all, I really do. But if I only did interviews, I wouldn’t be able to create training like this. I couldn’t do all the other things that hopefully add value to the world. When you start out, you write a few hundred articles and put them on your website, and you write a few hundred more and post them here and there, and you start ranking on Lifehack, and you start ranking websites in your niche, and you start ranking on forums… I can almost guarantee that you’ll get interview requests.

Can you tell me how do I know if this is a good interview or not? Do them all! Do them all until you’re overwhelmed! Then we’ll talk about when to cut back. And then you start noticing things, cutting back. If someone interviews you, this is how you post that interview. The first thing you do when someone asks you to do an interview is, “Do I have the right to record this and use it in my marketing the same way you’re going to use it?” They almost always say yes, and when they say no, they say no thanks. Unless it’s obviously where you’re going to get an interview.

If they interview you, you record that as well and put it on your website as an interview so-and-so. It gives you instant credibility and you share it on Facebook, you share it on G+ and you get instant credibility. And if 50 different people interviewed you over the next year and all of them appear on the front page of your website and start appearing in Google, what happens? You gain instant credibility.

Before we go any further, there are three more things I want to give you. Some of you are still asking where is the 1-2-3 formula? THERE IS NOT ONE!

Hopefully by now you’ve gotten the idea that you need to know what your website looks like, you need to know how you’re going to change the world, and you need to start changing the world with your website and then tell everyone you know about it.

One thing I’ve talked about before is having a list of 100 Facebook friends. And most of you probably have 100 Facebook friends. You should be able to put a post on your Facebook page that says, “Hi, as you know, I’ve been working on starting my own business and I’ve started it. Scrapbooking is my new business, and I know you probably aren’t interested in scrapbooking, but are you could you please tell everyone you know who might be interested in the scrapbooks?” Here’s the thing if someone unfriends you because you spammed them on Facebook because you told your friends about your personal pet project. Do you REALLY want to be friends with this person on Facebook?

If you’re afraid to tell your friends about your business, you may need to create a business that your friends will love. Or you need to reevaluate some of your friends. I’m serious! Your friends should be the #1 people who support you. You say, “well, so and so doesn’t support me”, maybe you just have to withdraw from their relationship for 3 months. I don’t know what the answer is, I don’t know all the rules of social etiquette, I don’t know if you unfriend someone your kid goes to school with and they don’t talk to you anymore and your kids can’t play together. I don’t know how it all works. You’ll have to figure it out for yourself, I’m no relationship expert.

I mean, what if someone doesn’t like the business you’ve created so much that they want to unfriend you? I doubt their friendliness.

I believe you should be able to tell everyone. I believe you should be able to design a business card that only has your website name and logo.

And every time you meet people at the grocery store and you’re talking and you say, “hey, what do you do,” and they tell you and ask what you do, you pull out a card and say, “I run this website.” It doesn’t matter if you started 3 days ago and you’re running this scrapbooking website, right? Great: “I run this website and let me ask you this, do you know anyone who is interested in scrapbooking? Here’s another card.” Maybe you don’t want to be so aggressive, but I’m just trying to give you a point. You can also do it offline. It shouldn’t be some secret project you have online. Think Dropbox was a secret project? Do you think Taskrabbit was a secret project? Is Google a secret project? Is Facebook a secret project. Is Business Insider a secret project?

NO! These are not secret projects, they are social projects!

When you take your website and allow it to become a social project, you’ll see amazing things happen.

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