What Is The Formula For An Area Of A Circle Viral Marketing Success Formula – 9 Winner Tactics For Free Viral Advertising

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Viral Marketing Success Formula – 9 Winner Tactics For Free Viral Advertising

When used correctly, viral marketing or viral advertising is arguably the best way to promote your website, products and services on the Internet.

Viral advertising refers to the rapid, viral delivery of a marketing message on the web resulting from the use of free viral marketing tools such as YouTube, Flickr or Facebook that are designed for viral use. Successful viral marketing results in this snowball factor:

  • Exploding users of free viral marketing product
  • free exponential website traffic growth which in turn helps
  • improve search engine rankings, which in turn leads
  • more free web traffic and so on…

The degree of success depends on the extent to which the 9 success criteria are followed.

9 success criteria of viral marketing

As many and ideally all of the following tactics should be used as much as possible:

1. Make an irresistible free offer

You need to offer a free viral marketing product or service because “free” is the biggest customer magnet. “Free” even attracts people who otherwise wouldn’t be interested.

2. Build a Viral Marketing Product – Don’t just try to virally market a product

A product may not be viral if it has some features that give it viral properties. Just having a “Recommend a friend” option on one of your web pages does not make your website viral. For a free viral product to be considered truly viral, each user must be recommended by more than 1 new user.

3. Target alpha users

A viral advertising message should be targeted at people with high social network potential, the so-called influencers, who are ideal for spreading it. When it comes to the consumer market, influencers are well-connected, influential, active-minded and trendsetters.

So what makes an influencer want to spread a viral message? Answers include the need to be loved (or fear of rejection) and the need to succeed (fear of failure). For example, think about what messages and free products cause the sender to receive respect and recognition.

Important and effective online influencers are serious and only want to deliver useful viral marketing messages, not silly videos, jokes or ads with no purpose or marketing results. They want receivers to perceive them as responsible; to their network. The product they recommend should optimally meet the needs of users. A hard sell is not the way to go.

4. Be creative and ahead of market trends

Study your market and its trends and learn to think ahead to offer people what will excite them at the right time and in the right way. Do you have…

  • capacity and know-how to find an innovative product?
  • share expertise?
  • ideas and a network of partners that inspire and motivate you?
  • the right online business tools and resources?

5. Simple transfer is a prerequisite

A viral marketing message should be short and easily delivered through one or more of the following digital media:

  • email
  • website
  • instant messages
  • graphics
  • software download
  • social media means social media websites, here social networking sites, online communities, blogs, wikis, etc. Examples are Facebook, Twitter and YouTube, which facilitate the exchange of viral messages by automating the distribution process.

Communication between Internet users is greatly facilitated by Web 2.0, the design standard that makes viral marketing possible. Examples of inherently viral Web 2.0 sites include MySpace, Facebook, and Flickr. These sites are both free viral marketing products for the user and viral advertising tools for both businesses and users.

6. Use existing social networks

The spread of a viral message takes place within the established social networks of those who receive it: about 10 people in their immediate circle and thousands of people in the wider network, depending on the person’s status and job. Affiliate programs often inspire affiliates to target their network. Once an online influencer with a wide network is reached, the snowball effect begins, provided the viral product is useful and high-quality, and the marketing message is memorable. Social networking websites are important viral marketing tools.

7. Use other people’s resources

Spread your viral marketing message by placing articles on other websites (media), thereby reaching a much larger group of people than you would have relied on your website alone. If you can spread your message as news, you will target many subscribers who may decide to visit your homepage or even add your article to their website. An example of effective viral marketing is placing YouTube videos on various websites where interested visitors can copy the video to their site.

8. Allow high volume traffic

The resources needed to handle all the traffic must be scalable quickly to avoid overloading and breaking the replication cycle of a viral marketing campaign. To cope with the expected high number of users, the process must be fully automated. For example, emails are sent to customers using a series of autoresponders.

9. Measuring and optimizing viral marketing success parameters

For true viral marketing success, track the results expressed by certain parameters, then test and optimize them. Examples of parameters are as follows

  • traffic sources
  • % of registered users
  • % of users sending invitations
  • the number of invitations sent per user
  • % of invitations received

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