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Persuasion and Presentation Preparation
You need to know as much as you can about the people who make up your audience. You need to uncover what their interests and expectations are. You also need to consider where you are speaking, what time of day it is, and what logistical and technical considerations may come into play.
Your goal is to effectively and successfully convey a specific point of view to them. Therefore, you must first understand who you are presenting it to and where they stand philosophically in relation to your position. The more information you have at your disposal, the more effective your persuasive efforts will be. If you want to learn more about your audience, consider the following list of questions.
- What is their common background or interest that brings them together to speak to you?
- Who are these people as individuals (business professionals, students, mothers, etc.)?
- Does your audience tend to be more of one gender than the other, or are they fairly evenly mixed?
- Do you need to be aware of their political, religious, professional or other associations?
- What is their average level of education and/or income?
- What topic can you talk about that they generally care about and understand?
- What things would they look for in your message?
- As for your main point(s), do they agree, disagree, or are indifferent?
- What is their general age range?
- Do they tend to be more conservative or liberal in their views on life?
- Is it likely to be a frivolous crowd or a more discerning crowd?
- How long are you likely to bet them? How much time is allowed anyway?
These types of questions allow you to tailor your presentation to your audience. Obviously, you’re not going to make a presentation to a college faculty council the same way you would to some inner-city youth. Once you’ve discovered everything you can about your audience, you’ll start tweaking and tweaking your message and deciding exactly how to present it. This process is a simple formula: discover, design and deliver. So, once you know everything there is to know about your audience, you then need to figure out how to organize your presentation in the most appropriate way. Again, there’s a lot to consider when doing this. Consider the following ideas when you’re in “structure and design” mode for your persuasive message:
- How much time do you have for speaking?
- What will the environment be like (auditorium, office, class, etc.)?
- How big will your audience be?
- Are you speaking from a platform in front of a microphone or sitting in an intimate circle?
- What time will it be? Is your audience tired, fresh, hungry, busy, etc.? Should/could you consider scheduling a break in your presentation?
- Are there potential distractions that you can avoid by being aware of them? For example, noise from neighboring rooms, external distractions, children, traffic density when people move from one room to another, sunlight causing too much glare, etc.
- Can you explore the venue ahead of time? Where are you performing and what is the seating situation for your audience?
- What equipment is available if needed, such as an overhead projector, portable microphone, flip chart, whiteboard or dry erase board (with chalk or markers), etc.?
- What sound system is used, if any? Can you come early to sound check and see the tech?
Another important part of the “design” step in the discover-design-deliver formula is crafting your actual message. What is a good outline for the message itself? The first concern is your opening. How do you get your audience interested in the first fifteen to thirty seconds? In this short window of opportunity, you also need to introduce your topic. In other words, what is being discussed?
Learning to persuade and influence makes the difference between hoping for better income and better income. Beware of the common mistakes that presenters and persuaders make that lose them the deal. Get a free report on 10 mistakes that will cost you thousands and increase your income today.
Persuasion is the missing piece of the puzzle that cracks the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want it, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. You’ve certainly seen success, but think about the times when you couldn’t. Have there ever been times when you didn’t get your point across? Couldn’t convince anyone to do something? Have you reached your full potential? Can you motivate yourself and others to achieve more and meet your goals? What about your relationships? Imagine being able to overcome objections before they happen, knowing what your prospect is thinking and feeling, feeling more confident in your persuasiveness. Professional success, personal happiness, leadership potential and income depend on the ability to persuade, influence and motivate others.
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