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## What is the Basic Outline of a Successful Sales Letter?

When you’re writing a sales letter for a product or service, there are many different templates out there and you can make it as simple or complex as you want. Here’s a simple and successful sales letter outline to make sure your next sale is a success. Read on for the synopsis.

Here’s a simple but successful sales letter outline that you can apply to almost any product in almost any industry:

1. Headline – Create a headline that grabs the customer’s attention and tempts them to read more of your letter.

2. Subheading – This is a short paragraph or long sentence that continues to give away a little more of the story but entices the reader to continue. Make sure you write your best work at the beginning of your sales letter. Go in, guns blazing.

3. Story – Tell a compelling before and after model-to-rag or problem-solving story. If a person can put themselves in the shoes of the person in the story, you’ve got yourself a reader and maybe even a customer.

4. Bullets – these are quick one-sentence points that explain the benefits of your product to the user. Again, put on your best stuff and move down.

5. Guarantee – Use a creative guarantee that removes the skepticism and fear of buying from the customer.

6. Close – At the end, you need to create a call to action. Get your reader to do SOMETHING, even if it’s just visiting a website and entering their information or calling an 800 number to listen to a recording.

Like I said, there are many formulas out there for writing a sales letter, but this is one that works and will continue to work for you as long as you write compelling copy and show how your product solves a customer’s problem.

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