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## Outsource Sign and Vehicle Wrap Printing?

The biggest concerns when entering the solvent print/wide format market are maintenance, material waste, and the length of time the printer will be out of date. However, it can have many benefits, such as workflow control, color management, and the choice of media available to clients. I’ve been on both sides of the fence. Early on, I outsourced all my printing to a local digital imaging company that specialized in point-of-purchase printing, but had Roland Eco-sol capabilities.

Sending out the digital files and receiving the prints for installation within a few days was pretty hassle free. I would recommend outsourcing vehicle wrap prints to smaller sign shops who want to keep their cost per square foot consistent. Many suppliers and manufacturers price solvent ink and compliant media at around $1.50 per square foot, for example. This may be the actual cost of purchasing the solvent ink and media, but it does not factor in: damaged or stained parts of the media, printing errors, test prints, maintenance such as head replacement (mostly annually, depending on usage), and of course the protective media laminate.

If you factor some of these things into the equation, your actual cost per square foot of vinyl will fall somewhere between $2.75 and $3.00. Of course, there are ways to reduce your costs, such as buying a bulk ink system, buying bulk media, and just using cheaper vinyl, but if you want to keep things simple, you can just order your prints and collect your markup. . In most areas of the country, ready-made vehicle wraps can sell for between $8 and $15, depending on the market, the carrier, and the volume being purchased.

I came across a label printing company that offers 24 hour online ordering and UPS shipping. Signs365.com is a wholesale sign printing company located in Utica, Michigan. They offer printing on 14 oz. finished vinyl banners, magnets, economical (Orajet 3651) and 3M Controltac IJ180-10c vinyl films and full color coroplastic site signs. The only thing I don’t see on their service menu is perforated window film, which is essential for vehicle wraps.

Their site offers instant online quoting, so I looked into whether you can actually make money using their service. Let’s say I’m doing a windowless Chrysler PT Cruiser complete vehicle wrap, including the roof. If you hit 250 square feet of laminated 3M IJ180-10c, you get $1,274.88, or $5.10 per square foot. plus shipping. At $5.10 per square foot, I personally could still properly mark up to $10 while adding design and installation. Not a bad choice at all, but just think, if you don’t deal with printing headaches and lease payments, you’ll have more time and money to work with!

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