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What Is SEO AKA Search Engine Optimization?
It’s common for people to advertise search engine optimization (SEO) secrets. Many people claim that they have a “secret formula” or a “proven method” of internet marketing that will bring you instant success. However, to fully understand how dubious many of these claims are, it’s good to understand what SEO actually is.
The ultimate goal of search engine optimization is to have an existing website at the top of search engine results (such as Google.com) when someone searches for a key phrase related to that website or business. For example, SEO is good if you own a small flower shop in Austin, Texas and you want people who search for “Florist in Austin, Texas” to find your website.
However, search engine companies use complex algorithms to determine which websites are most relevant to individual key phrases (eg, “Florist in Austin Texas”). These results cannot be bought or “influenced” by any amount of money. Google’s ultimate goal is to provide users with the best possible search results, so they use their own criteria, which is unknown to the public, to rank websites in the order that suits them. While you can’t buy top rankings, you can influence how Google sees your website and therefore your ranking.
Google uses a variety of elements to determine the reliability of website content and information. These are the two main factors that determine how Google will display your website.
What is the website about?
A website can be designed to clearly describe what it is about. Just like a textbook, a website can be designed so that the cover, title, chapter headings, and images convey the purpose of the information in the book. By making technical and content changes to the website tailored to the image you want to portray, both on the back end and front end, Google will reevaluate the purpose of the website the next time it visits your site. For example, if you were to change the name of your florist website from “Bouquet of Roses in Austin Texas” to “Bouquet of Roses in Austin Texas”, Google would have a better indication that your site is a florist. . The same applies to content written on the site. Blogs, business descriptions, and described service pages give Google a better idea of what to expect.
How believable is that?
This is the most difficult, complicated and time-consuming part of a good SEO campaign. Google uses complex calculations to determine whether information presented on one website is more relevant than information presented on another website. Factors include the age of your domain name, the quality of your web development code, and how many other relevant websites are linking to you.
Search engine rankings work like a popularity contest. The more websites that support you by adding a link or button from their website to your website, the more popular you will be to search engines. Each link counts as a “vote of confidence”. For example, if you had a medical website with a link from WebMD.com, that would be considered a strong vote of confidence because WedMD is a reputable organization. It’s safe to say that websites with more votes are usually considered more trustworthy and are ranked accordingly.
Most SEO campaigns involve building connections with other relevant websites and linking them to your website. After a while, Google will notice these links and your ranking will improve.
In general, the two most important parts of an SEO campaign are content and links. If you have great, relevant content and are “popular” with links, then your SEO campaign is in good shape.
As you can see, SEO takes a lot of work. It is impossible for a company to provide overnight success with SEO. Creating good content, developing relationships and growing links takes a relatively long time and can take several months. In the end, patience pays off, as a well-optimized website can get highly targeted and free traffic from search engines.
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