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- Making Ideas Happen by Scott Belsky – 3 Must-Haves of a Reward System to Achieve Long-Term Goals
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## Making Ideas Happen by Scott Belsky – 3 Must-Haves of a Reward System to Achieve Long-Term Goals

Generating ideas is easy. It’s executing them once they’re exposed that’s the challenge. For six years, creative industry guru and entrepreneur Scott Belsky studied prolific creative professionals. He found that those who were most successful followed similar procedures. The use of formulas seems to go against the creators’ freestyle image. Belsky describes his findings in his new book titled *“Making Ideas Real: Bridging the Barriers Between Vision and Reality.” *

Belsky says three elements are necessary to bring your ideas to life: 1. Organization and execution. 2. Get involved in the community. 3. Develop your leadership skills.

In an ongoing series of articles highlighting Belsky’s message, there is an impending leadership need. The qualification and expansion of creative endeavors depends on your ability to lead. Start by exploring a reward system that drives your creative endeavors, realizing that a long-term vision is not enough.

How we spend our energy is greatly influenced by our need for instant gratification and our circle of influence.

The pursuit of long-term creative goals challenges the comfortable trickle of short-term rewards designed to maintain the status quo. In order to realize our ideas, we must repeatedly find ways to overcome our basic tendencies for short-term gratification. Below are three key points for achieving long-term goals:

**Short-circuiting the reward system**. From an early age, formal education is entrenched in a short-term reward system that hinders our ability to get things done. We studied for tests to get “A’s” rarely taking the time to review wrong answers. In the workforce, a good grade became a salary, recognition and the opportunity to receive a raise or bonus.

These tendencies become destructive when you pursue long-term goals or try something extraordinary. Implementing bold ideas and creating a system of incremental rewards to make them possible is difficult.

No matter how grandiose our ideas may be, short-term rewards—keeping a job, recognition, or collecting a raise—drain energy.

As humans, we are motivated by novelty. The honeymoon phase of any idea is the easy part. But when execution is needed, the harsh reality of actually realizing ideas is the need for long-term commitment. Without additional rewards to guide us, we begin to question our progress and potential for success.

In order to lead your team (and yourself) through bold creative projects, you need a short-term focus. To do this, you have to keep two competing concepts in mind at the same time:

*Disconnect from the traditional reward system*. To move away from short-term rewards, you have to be willing to go without “success” as others have defined it. It is essential for long-term success. Otherwise, you will find it difficult to support your long-term projects amid the desire for approval from others.*Stay engaged by creating a system of additional rewards*. If you can’t completely overcome your obsession with short-term rewards, use this to your advantage and create a series of near-term rewards (psychologically similar to grades, paychecks, and affirmations). This could be valuing lessons learned, creating games for your creative process, or earning gifts when you reach certain milestones. Know what motivates you and then adjust your incentives to continue your long-term pursuits.*Happiness is its own reward*. Zappos.com, the largest online shoe store, values customer service. Employee commitment and satisfaction is extremely important. CEO Tony Hsieh believes that happiness can be an alternative form of compensation without limitations or tangible costs. Company training programs, internal recognition award programs, other benefits and all initiatives are designed to promote happiness. Use alternative rewards that keep you and your team engaged as you pursue long-term goals and advance your ideas. In the early stages of ideation, traditional methods of recognizing progress (ie monetary rewards, celebrity) are probably not available to you. Emphasizing happiness will change your goals and the way you hire and manage people.

**A reward that motivates the game. **Belsky notes the Bubble Project, which placed blank thought-bubble stickers on advertisements on the streets of New York. Pedestrians were invited to fill them. The project turned a boring corporate monologue into a public dialogue. It became a playful method of guerrilla commentary. The WTC Logo Preservation Project attempted to capture photos of NYC and signs depicting the city skyline before 9/11. Creative director Ji Lee designed both projects. “Games make things easy and keep people engaged,” he says. Games promote learning, creativity and motivation. Valuing play and enjoyment, Lee is able to consistently generate ideas; and stay long enough to follow it.

**Recognition fee. **Belsky highlights company leaders who adopt a “we, not me” mentality, which is an atypical philosophy for a credit collection manager. Often the CEO exudes pride in organizations when great ideas are created. When times get tough, it turns into a blame game. Acknowledgment of successfully completed projects is most powerful when it is distributed. “Success is a valuable currency that can be distributed to the team. The only bank account that is depleted by shared credit is the manager’s ego,” Belsky says.

Use the short-term power of your short-term reward system to realize your long-term desires.

To join the conversation with other creative professionals, visit The 99 Percent online think tank: Http://www.the99percent.com.

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